Successful gay men over 30 — everything's dialed in… except your abs? Let's fix that—without ditching your life.
I help busy gay men drop up to 30 lbs in 16 weeks, build a body they're proud of, and still enjoy brunch, travel, and tequila nights guilt-free.
I'm Luke Holbrook — coach, bartender, and data-driven problem solver for gay men who want to look sharp and live loud.
Watch the quick video above to see how I help guys like you get lean, confident, and weekend-proof.
You're not lazy — your plan just isn't built for your life.
If you're like most of my clients, you already lift, eat "pretty clean," and have your career together.
But weekends happen. Travel happens. Late-night dinners and "just one drink" happen.
Then Monday rolls around, and the belly fluff's still more loyal than your ex.
The truth?
You're disciplined — your plan isn't.
You've been following cookie-cutter programs made for 19-year-old bodybuilders living on tilapia and misery.
It's time for something built for you — a busy, successful gay man who wants abs, confidence, and freedom.
Fat loss that fits your calendar — not the other way around.
My Flexible Fat Loss Method helps you lose up to 30 lbs in 16 weeks — while keeping your lifestyle intact. It's science-backed, data-driven, and 100% tailored to your real life.
Precision Made Personal
We build your calories, macros, and training plan around your life — business dinners, travel, happy hours and all. No starvation, no guilt, no monk-mode.
Peak on Purpose
We plan your cuts around events that matter — Pride, trips, photoshoots — so you shred when it counts, and maintain after.
Coaching That Gets It
After a decade bartending and coaching in Chicago's Boystown, I understand the rhythm, pressure, and social side of gay life. No awkward assumptions. No judgment. Just strategy that actually fits.
Here's how it works: We start with your lifestyle first — then design around it. That's why it works.
Look how you want to be seen.
- • Abs that show through in every photo.
- • Arms and shoulders that fill out your favorite shirts.
- • A tight waist and round glutes that make you feel unstoppable.
- • Confidence that follows you everywhere — from the boardroom to the beach.
Because let's be honest: In our world, your body is currency. I'll help you raise your rate.
You've tried before — but your plan didn't match your life.
Most guys I work with aren't beginners. They've tried keto, fasting, in-person trainers, or online coaches — but nothing stuck.
Why? Because those plans aren't built for real-world pressure:
- • Travel
- • Dinners
- • Late nights
- • The occasional hangover brunch
You don't need another "grind" phase that tanks your social life. You need a flexible system that actually works with your reality.
I get it — because I've lived it.
I've been coaching men for years — and bartending in Chicago's gay neighborhood for over a decade.
I've seen the pressure, the comparison, the quiet competition. I've also seen what happens when you finally get it right: your confidence spikes, your social life improves, and every room feels different.
Most coaches try to shove you into their box. I built a system around your world — because I know what it's like to juggle 2 a.m. shifts, tequila shots, and fitness goals that actually matter.
I don't turn you into a bodybuilder — I help you become the most confident, fit, and magnetic version of yourself.
Everything you need to transform — nothing that burns you out.
- ✅ Custom nutrition and training plan — built around your schedule, not some influencer's routine.
- ✅ Direct access to me for accountability and support.
- ✅ Weekend-proof strategy — brunches, travel, and nightlife included.
- ✅ Data-driven tracking — see progress every week with clarity.
- ✅ Private client community of gay men working toward the same goals.
- ✅ 8-client cap — so you're never just a number.
This is fitness that respects your life — and upgrades it.
Real guys. Real results. Real lives.
"I travel twice a month for work and thought it'd be impossible to stay consistent. Luke showed me how to enjoy dinners, hit my targets, and actually keep my weekends. I'm down 26 lbs and look the best I have in years."— Chris, 38 (NYC/Paris)
"Lost 22 lbs while maintaining my social life. Best investment I've ever made in myself."— Michael, 34
"Finally found a coach who gets it. Down 18 lbs and my confidence is through the roof."— David, 31
"Down 30 lbs in 4 months. Luke's method actually works with my crazy schedule."— James, 36
"Lost 22 lbs while maintaining my social life. Best investment I've ever made in myself."— Michael, 34
"Finally found a coach who gets it. Down 18 lbs and my confidence is through the roof."— David, 31
Still got questions? Let's clear them up.
